4 Day Cultural Journey – Hue to Hoi An

Itinerary

Day 1: Arrival in Hue – Discover the Imperial City

Begin your Vietnam cultural tour with a flight to Hue, the former imperial capital of Vietnam. Upon arrival, your local guide will introduce you to the grandeur of the Hue Citadel, once the political and spiritual centre of the Nguyen Dynasty.

Walk along the ancient stone paths and through the towering Noon Gate. Discover the elegant Thai Hoa Palace, marvel at the Nine Dynastic Urns, and learn about the royal family’s lives inside the former palace complex.

In the afternoon, embark on a peaceful cruise along the Perfume River, heading toward Thien Mu Pagoda, one of the most iconic and sacred temples in Vietnam, perched on a hill with panoramic views.

Meals: Lunch | Guide

Day 2: Traditional Craft Villages of Hue – A Hands-On Cultural Experience

Immerse yourself in the artisanal soul of Hue by visiting its most celebrated craft villages. Begin in Thanh Tien Paper Flower Village, where for over three centuries, locals have handcrafted vivid paper blossoms used in rituals and celebrations.

Next, explore Sinh Folk Painting Village, where traditional woodblock paintings reflect themes of spirituality, prosperity, and daily life. Watch artisans bring these symbolic artworks to life using techniques passed down through generations.

The highlight of your day is a visit to Thuy Xuan Incense Village, where you’ll step into a world of fragrant colours. Learn the incense-making process, from mixing aromatic herbs to rolling and dyeing, and even try crafting your own stick of incense.

Return to your hotel in the afternoon for rest and relaxation.

Meals: Breakfast, Lunch | Guide

Day 3: Hai Van Pass Scenic Drive – Explore Hoi An Ancient Town

After breakfast, depart for Hoi An via the stunning Hai Van Pass, one of Vietnam’s most scenic coastal roads. Stop along the way for photos overlooking Lang Co Lagoon and the ocean vistas near Danang.

Upon arrival in Hoi An, begin your walking tour through its enchanting UNESCO-listed Ancient Town. Once a major trading port of Indochina, Hoi An blends Vietnamese, Chinese, Japanese, and European influences.

Wander its lantern-lit alleys, visit old merchant houses, and explore the historic riverside quay. Discover Hoi An’s reputation for tailor-made silk clothing, and browse local boutiques for bespoke fashion, handmade leather, and traditional crafts.

In the afternoon, you’ll be transferred to Da Nang for departure or optional beach extension.

Meals: Breakfast | Guide

Price

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Inclusions

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Exclusions

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Hotel List

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Tour FAQs

What should I wear for this tour?

Comfortable, breathable clothing is recommended, especially for the walking tours. Wear sturdy shoes for exploring the citadel and villages, and bring a hat or sunscreen for sun protection.

Will I have free time in Hue and Hoi An?

Yes, you will have some free time in the evenings and mornings (until your car arrives for transfers). The tour is well-paced to allow you some flexibility.

Are the villages in Hue accessible for all ages?

Yes, the villages and sites are generally accessible, but be prepared for some walking and uneven terrain. If you have mobility concerns, inform your tour operator in advance.

Is there any additional support during the tour?

You will be accompanied by a knowledgeable guide throughout the tour. If you need assistance or have questions during the trip, your guide will be there to help.

When is the best time to visit?

The best time to visit Hue and Hoi An is during the dry season, from February to August. The weather is typically warm and sunny, ideal for outdoor activities.

What if I have dietary restrictions or allergies?

If you have specific dietary needs, such as vegetarian, gluten-free, or allergies, please let us know beforehand so we can accommodate your requirements during meals.

Is this tour family-friendly?

Yes, this tour is family-friendly, but it involves some walking and cultural exploration that might be more suitable for older children or those who enjoy learning about history. Always check with the operator if you have very young children to ensure the activities are suitable.

What should I bring to the craft villages?

For the visits to craft villages, it’s a good idea to wear comfortable clothes, as some of the activities (like making incense or painting) might get your hands a little messy. You may also want to bring a camera to capture the vibrant local culture.

Are there any cultural etiquettes I should be aware of?

Yes, in Vietnam, it’s important to dress modestly when visiting temples or religious sites like the Thien Mu Pagoda. Always remove your shoes when entering homes or places of worship, and be respectful of local customs, such as greeting with a smile and a handshake. 

Is this tour a private or group tour?

This tour is a private tour. Private tours offer a personalized and flexible experience, allowing you to set your own pace. With fewer people, you enjoy greater comfort, privacy, and direct access to the guide for deeper insights. Private tours often provide special access to unique attractions and the convenience of customizing stops, making them an ideal choice for a more intimate and engaging travel experience.

What is the pace of this tour?

The tour is fairly relaxed, with a balance of sightseeing and time for exploration. If you prefer a faster or slower pace, you can discuss your preferences with the guide at the beginning of the tour.

Do I need a visa to travel to Vietnam?

Most travellers will need a visa to enter Vietnam. We can help with obtaining your visa either in advance or on arrival, depending on your nationality. Please ensure your passport has at least six months of validity from the date of your arrival into Vietnam.

Is travel insurance required? 

Travel insurance is not compulsory, but it is strongly advised. Be sure your policy covers medical expenses, trip cancellations, and lost luggage to protect your trip from unexpected events.

Tour Map

Vietnam Cultural Tour: Hue to Hoi An – A Journey Through Heritage and Handicrafts

Begin your unforgettable Vietnam cultural tour with a short flight to Hue, the former imperial capital of Vietnam. Nestled along the banks of the Perfume River, Hue is a city steeped in history, once the political and spiritual heart of the Nguyen Dynasty.

Upon arrival, meet your local guide and set off to explore the magnificent Hue Imperial Citadel – a UNESCO World Heritage site and one of Vietnam’s most iconic historical landmarks. Walk through the grand outer walls, cross the lotus-filled moat, and enter via the majestic Noon Gate (Ngo Mon). Inside, discover architectural marvels such as the Thai Hoa Palace, the ceremonial heart of the royal court, and the Nine Dynastic Urns, each representing a Nguyen emperor. Your guide will bring the ancient palaces to life with stories of imperial life, tradition, and resilience.

In the afternoon, enjoy a leisurely boat cruise along the Perfume River, passing by lush landscapes and riverside pagodas. Your destination is the Thien Mu Pagoda, one of the oldest and most revered temples in Vietnam, perched gracefully atop a hill with panoramic views of the river below.

The next day invites you into the heart of Hue’s traditional craft culture. Your first stop is Thanh Tien Paper Flower Village, where locals have handcrafted intricate paper flowers for over 300 years. These symbolic blossoms are used in festivals, ancestor worship, and ceremonial offerings. Watch artisans shape, dye, and fold paper into vibrant petals – or even try making your own.

Continue to Sinh Folk Painting Village, where colourful woodblock prints reflect ancient beliefs about luck, fertility, and protection. The artwork, once used for spiritual purposes in homes and temples, is now recognised as an important piece of Vietnam’s folk heritage.

Your cultural immersion continues at Thuy Xuan Incense Village, famous for its 700-year-old incense-making tradition. Walk along colourful displays of incense sticks arranged like floral bursts. Learn about the ingredients – herbs, woods, and essential oils – and try your hand at rolling incense using age-old techniques. This hands-on experience is both aromatic and memorable.

Return to your hotel in the afternoon for some well-earned rest, or explore more of Hue at your leisure.

On the final day of your journey, enjoy a scenic transfer from Hue to Hoi An, one of Vietnam’s most charming destinations. Travel along the Hai Van Pass, a coastal mountain road offering breathtaking views of Lang Co Lagoon, the East Sea, and the cityscape of Danang.

Upon arriving in Hoi An Ancient Town, a UNESCO World Heritage site, you’ll be immersed in the atmospheric beauty of a city shaped by centuries of trade and multicultural influence. Wander cobblestone streets lined with well-preserved wooden houses, ancient temples, and vibrant shophouses that reflect Chinese, Japanese, and French architectural styles.

Visit the old merchant quay, explore charming courtyards, and experience the town’s flourishing artisan and culinary scene. Hoi An is also renowned for its tailor-made silk fashion, making it the perfect place to commission a bespoke outfit, crafted to your measurements and style.

Your tour concludes with a comfortable transfer back to Da Nang, where you can continue your travels or connect to another destination.

This immersive heritage and art journey in Central Vietnam offers a perfect blend of history, creativity, and scenic splendour – ideal for travellers seeking meaningful cultural experiences with local interaction.

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